Zendagui is developing in-house an application for measuring and analysing media audience levels in Afghanistan.
This web application uses a quaterly phone based interview with a large panel, to generate audience ratings for every TV and Radio station in Afghanistan.
Media and Communication agencies can monitor the media industry performance: penetration rate, audience reach, market share per media, Gross Rating Points (GRP) for given segments, etc.
Radio and TV stations will have a better tool to measure their performances, and communication agencies will be able to optimize media planning.
The application will be released to public in the first quarter of 2014.